Earlier this week, I wrote a post explaining why size and reach are metrics too crude to really evaluate the effectiveness and importance of online networks, and explained the 9 metrics we at MDigitalLife feel give a much better picture of a network’s true nature. [The 9 next generation metrics to measure the effectiveness of an online network]
I also promised that my description there was not the end of the story. I believe that those 9 metrics can be used by people and by healthcare companies & organizations to make some important decisions about participating in those networks (and conferences). Things like:
- Which conversations should I pay attention to?
- Which conversations should I join?
- Which conferences should I attend?
- When I do participate, how can I increase the chances of connecting with my desired audience(s)?
I also believe that some online networks are inherently better than others – and that we can quantify that level of effectiveness. To do so, we examined the 2015 versions of 8 online networks connected to healthcare conferences* and scored them based on our simplified metrics (which collapse the 9 into 5 without losing the overall meaning):
- Size (a combination of number of posts and number of health ecosystem participants):
- Audience Diversity (the amount of participation from different health ecosystem stakeholder groups, e.g., doctors, patients, healthcare company execs, caregivers, etc.)
- Content Diversity (the breadth of the topics discussed)
- Quality (the level of connection and conversation engaged in by participants)
- Impact (The presence of industry “heavy hitters” in the conversation).
Since this is “JP Morgan Week” around here, we’ve featured JPM in each of the measurement charts so that you can see how it compares to the other networks we studied in this analysis.
As you can see, the 2015 ASCO and ASH conferences rise to the top in multiple categories that define the effectiveness of an online social network … They’re both large (and growing); they attract diverse participants; they bring out the “heavy hitters” in their space, and perhaps most importantly both networks are extremely conversational and connected – which, in my opinion, makes for the best kind of conference back-channel.
So what do you think – did we get it right? What have we missed? What more do you want to know? The comments are yours!!
Tune in for our next post looking at #JPM16 compared to this group … will this year be the best JP Morgan Healthcare Conference ever?
GIVING CREDIT WHERE IT’S DUE:
It was our brilliant London-based colleague Lucas Galan who inspired us to collapse our categories to make our metrics easier to digest and understand, and Yash Gad who actually did the math to create a meaningful calculation. I must confess, however, that I couldn’t bring myself to collapse both diversity metrics into a single category as Lucas wanted me to … they just bring too much value individually.
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*Our 8 “test conferences”:
- The American College of Cardiology (#ACC15)
- The American College of Obstetrics and Gynecology (#ACOG15)
- The American Society of Hemaology (#ASH15)
- The American Society of Clinical Oncology (#ASCO15)
- The American Society for Therapeutic Radiology and Oncology (ASTRO15)
- The American Urological Association (#AUA15)
- The JP Morgan Healthcare Conference (#JPM15)
- TedMED (#TEDMED15)