Healthcare is complicated: we get it. At MDigitalLife, we work with some of the world’s largest and most innovative companies across all healthcare, so we see it often.

But we also know what healthcare is about at the end of the day: helping people when they need it the most. And we want to help companies better engage patients and caregivers and truly improve health.

participatory-healthcare-bookThat’s why we wrote (part of) the book on participatory healthcare. Or at least, I did, by sharing part of my story and experiences going from your average, engaged patient to someone who built a system to improve upon my existing medical devices. And in Participatory Healthcare, edited by Jan Oldenburg, you’ll see I’m not the only patient who has felt compelled to take action. There are dozens of stories from other patients and caregivers who have faced challenges in accessing or engaging the healthcare system.

But this book provides a new opportunity to think about participatory healthcare. It is written through the lens of patients, caregivers, healthcare representatives and families, highlighting new models of interaction between providers and patients and what people would like to see in their healthcare experience. It suggests a vision for a new kind of healthcare system that recommends how and why providers must connect to patients and families using health information technology (HIT), as well as suggestions about new kinds of HIT capabilities and how they would redesign systems of care if they could. It has best practices, and case studies, drawing conclusions about new models of care from the stories and input of patients and their families reinforced with clinical research.

This is so aligned with what we do here at MDigitalLife: aligning real-world data about patients, providers, and healthcare organizations’ behavior online in order to create completely custom analytics, content, engagement, and strategic plans for organizations of all shapes and sizes across healthcare. If you work at a healthcare company and you’re wondering how to engage patients, work with doctors, or how to come up with an innovative approach to differentiate yourself (and perhaps truly change the way you deliver healthcare), we can help.

Whether it’s getting a product launched and in the hands of patients who need it the most; recruiting for groundbreaking clinical trials; or dealing with hot-button issues like drug and treatment pricing, we combine a deep understanding of all angles of the ecosystem to find an approach that drives results.

And if you’ve not seen these posts or are new to MDigitalLife, here are a few examples highlighting our capabilities that you might be interested in: