Our Managing Director & Founder, Greg Matthews (@chimoose) led a webinar discussing the evolution of online interactions between patients and Healthcare Providers (HCPs) and what healthcare companies need to know to stay ahead of the curve.
Attendees left the webinar with insights on:
- How to identify and learn from online patients, HCPs and advocacy influencers
- How to reach patients, HCPs, and advocacy influencers online – safely and effectively – to get your message in front of the right audiences
- How to leverage social analytics to more effectively launch new products, create custom, targeted content and identify the right KOLs, spokespeople and advocacy partners