Diagnosing the Online Zika Outbreak

(This blog was co-published on W2Ogroup.com) The recent Zika infection of 14 people in a Florida community near Miami – the first case of U.S. transmission from local mosquitoes – has [...]

Who doctors ACTUALLY follow – The Reporters

***UPDATE: This post has been updated to include a graphic showing the top 10 journalists followed by US doctors; it's below.*** Last Friday I introduced the updated version of our "Who [...]

Who doctors ACTUALLY follow – February 2016

Readers of this blog are already familiar with my disdain for unscientifically generated "top 100" style lists (except when I'm on them, of course). So in the spring of 2014, [...]

By |February 12th, 2016|Categories: Featured Blog, MDigitalLife|Tags: , , , |0 Comments

Physicians and the Media at ASCO15

One of the trends we've seen accelerating rapidly over the past year is to see physicians increasingly driving and policing the news about health and healthcare. That's happening not only  through [...]

By |June 3rd, 2015|Categories: Featured Blog, MDigitalLife|Tags: , , , |2 Comments

Not Pushing the Tryptophan Myth: Doctors Debunk Turkey Food Coma

It's that time of year again. Leaves changing color (unless you're in Texas), football of the professional and college variety (high school too, again if you you're in Texas), and [...]

By |November 26th, 2014|Categories: Featured Blog, MDigitalLife|Tags: , , |0 Comments

Physicians Turn to Social Media to Calm Ebola Frenzy

(Graph shows twitter mentions: "ebola" OR #ebola* OR #ebolaoutbreak) Ebola has gone from a relatively rare African disease to a worldwide health scare in a matter of months. [...]

By |October 27th, 2014|Categories: Featured Blog, MDigitalLife|Tags: , , , |0 Comments

But are doctors really on social media?

Missing the Forest For The Trees: The change in physician roles that the healthcare industry missed. This is a question that we healthcare communicators have been fielding from [...]

Physicians as Media, but Not Journalists

“Physicians aren’t ‘just’ healers, prescribers or researchers anymore. In the healthcare ecosystem, for all practical purposes, physicians are the media.” This is an interesting aspect of the shifting role of [...]

The most important trend in physician communications

This is the first in a series of posts announcing the latest MDigitalLife report: Missing the forest for the trees: The change in physician roles that the healthcare industry missed. [...]

By |September 22nd, 2014|Categories: Featured Blog, MDigitalLife, MissingTheForest|Tags: , , |4 Comments

Conversation Dynamics of Doctors 2.0

One could say we “hit the ground running” with regards to our internships here at MDigitalLife, which is a blessing considering the amount of knowledge we’ve been able to acquire [...]

By |June 17th, 2014|Categories: Featured Blog, MDigitalLife|Tags: , , , |2 Comments