The Social Oncology Project 2015: Understanding the Ecosystem

Starting in 2013, my colleagues and I have published an annual report called The Social Oncology Project. The past two years, we have looked across all digital communications and surfaced [...]

How are Physicians using Social Media?

[Guest Post from Rob Silas, Group Director, Analytics at WCG] As physicians increase their use of social media, they use it in ways that benefit their patients as well as their [...]

But are doctors really on social media?

Missing the Forest For The Trees: The change in physician roles that the healthcare industry missed. This is a question that we healthcare communicators have been fielding from [...]

Physicians as Media, but Not Journalists

“Physicians aren’t ‘just’ healers, prescribers or researchers anymore. In the healthcare ecosystem, for all practical purposes, physicians are the media.” This is an interesting aspect of the shifting role of [...]

The most important trend in physician communications

This is the first in a series of posts announcing the latest MDigitalLife report: Missing the forest for the trees: The change in physician roles that the healthcare industry missed. [...]

By |September 22nd, 2014|Categories: Featured Blog, MDigitalLife, MissingTheForest|Tags: , , |4 Comments