Scoring online networks – and why ASH and ASCO are better

Network Scoring for 2015 Healthcare Conferences Earlier this week, I wrote a post explaining why size and reach are metrics too crude to really evaluate the effectiveness [...]

By |January 14th, 2016|Categories: Featured Blog, MDigitalLife|Tags: , , , , |0 Comments

The 9 next generation metrics to measure the effectiveness of an online network

Last month, MDigitalLife Lead Analyst Kayla Rodriguez introduced a new network scoring algorithm intended to take conference and conversation metrics beyond the blunt instruments of size and so-called "reach." [The [...]

By |January 11th, 2016|Categories: Featured Blog, MDigitalLife|Tags: , , , , |0 Comments

The Evolution of ASH – Measuring the Strength of Online Networks

Over the last three years we at MDigitalLife have been evolving the way we analyze online conversations about health. Initially, our focus was primarily on topical analysis – and that’s [...]

By |December 1st, 2015|Categories: Featured Blog, MDigitalLife|Tags: , , , , |8 Comments