Agencies and brands are in an excellent position to bring together partners across industries to foster collaboration and open up new opportunities for all stakeholders involved. Hosting a summit with the right audience can encourage cross-industry dialogue, drive excitement and establish your company as a leading connecter among influencers and influential brands.

Specifically, using social analytics and strategic relationships to identify the right attendees will ensure yours is a must attend event for the influencers and brands that matter. Cross-industry summits are the best way to activate influencers on social media, align your brand with their audiences and grow your reputation with the individuals that matter most to your business. W2O Group learned first-hand how beneficial this approach can be while organizing and launching the inaugural Digital Summit for a large regional integrated healthcare system in Texas.

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