It’s time to update the healthcare regulatory framework. According to comments made by President Obama at the White House’s Precision Medicine Initiative summit on Thursday, that framework “was designed for another era of medicine.” (One in which the Internet did not exist.)

It’s time to change other aspects of healthcare, too, and the president is all in. Alongside stakeholders from industry, academia, the federal government, and groups of patient and citizen scientists, the president discussed the precision medicine approach and how it will change healthcare.

That’s news indeed for marketers. Here’s how it will impact us, too.

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