The physicians most able to move content through the network

This post was originally published on WCG’s Common Sense blog on June 7, 2013

One of the key findings of the Social Oncology Report was that cancer conversations have become increasingly fragmented, specific and sophisticated. The number of journal articles posted to PubMed has increased 349% since 1999 – and the number of cancer-related conversations has exploded in similar fashion. As those cancer-specific conversations continue to grow, we wanted to take a closer look at the physicians who are driving them. This is the third in a series of posts on the subject, which hone in on conversations about breast cancer, gynecological cancers, prostate cancer, skin cancer, and lung cancer. You can see the first six, Doctors and Social Oncology: Trends in Physician ConversationsDoctors and Social Oncology: The MDs most active in leading online cancer conversationsDoctors and Social Oncology: The MDs most mentioned by their peers (skin cancer edition), The MDs most mentioned by their peers (lung cancer edition), The MDs most mentioned by their peers (prostate cancer edition), and Tracking cancer conversations online: the Social Oncology Project 2013 (Guest post on through the links above.

In our last post, we talked about the importance of physicians who are the most active in driving conversations about a topic area, because it isn’t just about health – or even cancer – anymore. Our healthcare conversations have become increasingly specialized and complex. Today, we’re going to go a level deeper and begin looking at which doctors are talked ABOUT the most – by their fellow MDs – in the context of a lung cancer. I’ve already sensed a little skepticism from some folks about the validity of this measurement – so let me tell you why I think it’s important.

Most of us are familiar with influence-rating tools like Klout or Kred. I think that, at some level, those tools have validity – but I don’t think that they are particularly sophisticated.  What’s much more interesting to me than knowing someone’s general, overall influence … is knowing how their peers see their influence on specific topics.

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