Scoring online networks – and why ASH and ASCO are better

Network Scoring for 2015 Healthcare Conferences Earlier this week, I wrote a post explaining why size and reach are metrics too crude to really evaluate the effectiveness [...]

By |January 14th, 2016|Categories: Featured Blog, MDigitalLife|Tags: , , , , |0 Comments

The 9 next generation metrics to measure the effectiveness of an online network

Last month, MDigitalLife Lead Analyst Kayla Rodriguez introduced a new network scoring algorithm intended to take conference and conversation metrics beyond the blunt instruments of size and so-called "reach." [The [...]

By |January 11th, 2016|Categories: Featured Blog, MDigitalLife|Tags: , , , , |0 Comments

Connecting the Health Ecosystem, or Why I’m thrilled to work with Dana Lewis

We all know that social media has changed the way the world communicates about health - you needn't look any farther than Anjelina Jolie introducing the world to the BRCA [...]

By |December 4th, 2015|Categories: Featured Blog, MDigitalLife|Tags: , , |0 Comments

The Evolution of ASH – Measuring the Strength of Online Networks

Over the last three years we at MDigitalLife have been evolving the way we analyze online conversations about health. Initially, our focus was primarily on topical analysis – and that’s [...]

By |December 1st, 2015|Categories: Featured Blog, MDigitalLife|Tags: , , , , |8 Comments

From robotics to genomics, social influencers are driving conversations at Exponential Medicine 2015

Artificial intelligence. Virtual reality. Genomics. Robotics. At the 2015 Exponential Medicine conference (#XMed), taking place November 9-12 in San Diego, CA, what were once next-gen health tech topics have moved [...]

By |November 10th, 2015|Categories: Featured Blog, MDigitalLife|Tags: , , |0 Comments

Audience architecture in the digital age: Exponential Medicine 2015

[UPDATE: The Audience Architecture workshop has been moved to Wednesday, November 11 at 1:45 PST. Please note the change!] Your audience is ready to tell you everything you need to [...]

By |November 9th, 2015|Categories: Featured Blog, MDigitalLife|Tags: , , |0 Comments

Next Gen Audience Architecture – Decoding the Cancer Center Constituent

Your audience is ready to tell you everything you need to know. Are you ready to listen? What Bob's saying there seems pretty simple, but it's actually quite profound. [...]

By |October 30th, 2015|Categories: Featured Blog, MDigitalLife|Tags: , , |0 Comments

How Three Innovative Physicians Use Periscope

This was originally posted on the WCG CommonSense Blog. Periscope, the live-streaming app, launched nearly three months ago. Owned by Twitter, the app can be used with either a Twitter [...]

By |June 19th, 2015|Categories: Featured Blog, MDigitalLife|Tags: |1 Comment

Physicians and the Media at ASCO15

One of the trends we've seen accelerating rapidly over the past year is to see physicians increasingly driving and policing the news about health and healthcare. That's happening not only  through [...]

By |June 3rd, 2015|Categories: Featured Blog, MDigitalLife|Tags: , , , |2 Comments

The Social Oncology Project 2015: Understanding the Ecosystem

Starting in 2013, my colleagues and I have published an annual report called The Social Oncology Project. The past two years, we have looked across all digital communications and surfaced [...]