Physicians and the Media at ASCO15

One of the trends we've seen accelerating rapidly over the past year is to see physicians increasingly driving and policing the news about health and healthcare. That's happening not only  through the media channels they've built [...]

W2O Group and the Health Data Consortium Host First-Ever Event on the Role of Social Media Data in Healthcare

Experts from GSK, IBM, Mayo Clinic and CDC to Present at Health Datapalooza Workshop on #HCSMdata June 01, 2015 04:57 PM Eastern Daylight Time WASHINGTON--(BUSINESS WIRE)--W2O Group, an independent global network of leading marketing [...]

“Is Twitter a Reliable Source for Cancer Information from Physicians?”: Cure Today

Some physicians share information about cancer on Twitter. But is it reliable? A recent analysis shows compelling insights about physician cancer tweets, according to The 2015 MDigitalLife's Social Oncology Project Report released on May 29, [...]

The Social Oncology Project 2015: Understanding the Ecosystem

Starting in 2013, my colleagues and I have published an annual report called The Social Oncology Project. The past two years, we have looked across all digital communications and surfaced literally millions of online conversations that [...]

New Analysis of Cancer-Related Tweets Shows Emergence of Physician ‘superusers’

-- More than 5,000 Doctors Generated 138,000 Tweets About Cancer in 2014; Data to be Featured by #ASCO15 – Much of the conversation among physicians on Twitter about cancer is driven by a small [...]

Good Scout Group and MDigitalLife define cancer center supporters’ unique brand affinities, key interests and lifestyle preferences

AUSTIN, TX (PRWEB) MARCH 12, 2015 In an innovative new study conducted by social good consultancy, Good Scout Group in partnership with MDigital Life, constituent data from the top 50 cancer centers across the [...]

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