The 9 next generation metrics to measure the effectiveness of an online network

Last month, MDigitalLife Lead Analyst Kayla Rodriguez introduced a new network scoring algorithm intended to take conference and conversation metrics beyond the blunt instruments of size and so-called "reach." [The Evolution of ASH – Measuring [...]

Connecting the Health Ecosystem, or Why I’m thrilled to work with Dana Lewis

We all know that social media has changed the way the world communicates about health - you needn't look any farther than Anjelina Jolie introducing the world to the BRCA gene to see that. But [...]

The Evolution of ASH – Measuring the Strength of Online Networks

Over the last three years we at MDigitalLife have been evolving the way we analyze online conversations about health. Initially, our focus was primarily on topical analysis – and that’s still an important part of [...]

From robotics to genomics, social influencers are driving conversations at Exponential Medicine 2015

Artificial intelligence. Virtual reality. Genomics. Robotics. At the 2015 Exponential Medicine conference (#XMed), taking place November 9-12 in San Diego, CA, what were once next-gen health tech topics have moved beyond discussion to execution in [...]

Audience architecture in the digital age: Exponential Medicine 2015

[UPDATE: The Audience Architecture workshop has been moved to Wednesday, November 11 at 1:45 PST. Please note the change!] Your audience is ready to tell you everything you need to know. Are you ready to [...]

Next Gen Audience Architecture – Decoding the Cancer Center Constituent

Your audience is ready to tell you everything you need to know. Are you ready to listen? What Bob's saying there seems pretty simple, but it's actually quite profound. What he's stating is the [...]

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