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Understand, Engage & Activate the Healthcare Ecosystem
25 March, 2016

“Somebody’s Watching You: Meet the Tweet Trackers of the Social Oncology Project”: ASCO Post

By |March 25th, 2016|Categories: Media Coverage|0 Comments

In a one-story concrete industrial building across the street from a lumberyard in Austin, Texas, Greg Matthews and his computers are tracking everything that more than 500,000 U.S.-based physicians post [...]

26 February, 2016

“How Obama’s Precision Medicine Initiative will Change Healthcare Marketing”: MM&M

By |February 26th, 2016|Categories: Media Coverage|0 Comments

It's time to update the healthcare regulatory framework. According to comments made by President Obama at the White House's Precision Medicine Initiative summit on Thursday, that framework “was designed for [...]

1 June, 2015

W2O Group and the Health Data Consortium Host First-Ever Event on the Role of Social Media Data in Healthcare

By |June 1st, 2015|Categories: Press Release|0 Comments

Experts from GSK, IBM, Mayo Clinic and CDC to Present at Health Datapalooza Workshop on #HCSMdata June 01, 2015 04:57 PM Eastern Daylight Time WASHINGTON--(BUSINESS WIRE)--W2O Group, an independent [...]

1 June, 2015

“Is Twitter a Reliable Source for Cancer Information from Physicians?”: Cure Today

By |June 1st, 2015|Categories: Media Coverage|0 Comments

Some physicians share information about cancer on Twitter. But is it reliable? A recent analysis shows compelling insights about physician cancer tweets, according to The 2015 MDigitalLife's Social Oncology Project [...]

13 May, 2015

New Analysis of Cancer-Related Tweets Shows Emergence of Physician ‘superusers’

By |May 13th, 2015|Categories: Press Release|0 Comments

-- More than 5,000 Doctors Generated 138,000 Tweets About Cancer in 2014; Data to be Featured by #ASCO15 – Much of the conversation among physicians on Twitter about cancer [...]

12 March, 2015

Good Scout Group and MDigitalLife define cancer center supporters’ unique brand affinities, key interests and lifestyle preferences

By |March 12th, 2015|Categories: Press Release|0 Comments

AUSTIN, TX (PRWEB) MARCH 12, 2015 In an innovative new study conducted by social good consultancy, Good Scout Group in partnership with MDigital Life, constituent data from the top [...]

20 February, 2015

“Measles Outbreak Story Broken by Doctor, Not Media”: Medpage Today

By |February 20th, 2015|Categories: Media Coverage|0 Comments

Who hasn't seen this news, about the measles outbreak linked to Disneyland? Since the story broke on Jan. 6, doctors have shared over 4,000 links to other articles and sites [...]

15 January, 2015

W2O Group Announces Appointment of Healthcare Communications Leader, Greg Matthews, to Mayo Clinic Center for Social Media Health Network’s External Advisory Board

By |January 15th, 2015|Categories: Press Release|0 Comments

January 15, 2015 11:00 AM Eastern Standard Time MINNEAPOLIS--(BUSINESS WIRE)--W2O Group announced today that Greg Matthews, the founder and managing director ofMDigitalLife, has been appointed to the Mayo Clinic [...]

14 May, 2014

New MDigitalLife Analysis Shows Breast Cancer Dominates Physician Tweets About Oncology

By |May 14th, 2014|Categories: Press Release|0 Comments

– Doctors’ Tweets About Cancer Grew 20 Percent During 2013 – – Largest-Ever Look at Cancer-Related Tweets Examines More than 80,000 Tweets from 4,155 Doctors Featured at Upcoming ASCO [...]

10 April, 2014

Med School Madness – An Ivy League Showdown in the Finals!

By |April 10th, 2014|Categories: Uncategorized|Tags: |0 Comments

Most of the readers of this blog are aware that the MDigitalLife team has been learning from physicians’ online behavior for over a year now. What you may not have noticed is [...]