About Greg Matthews

Healthcare. Social Media. Enterprise Change Management. Managing Director, MDigitalLife
17 February, 2016

Who doctors ACTUALLY follow – their Physician peers

By |February 17th, 2016|Categories: Featured Blog, MDigitalLife|Tags: , , , |3 Comments

This is the 3rd of 4 posts in our updated series - Who doctors ACTUALLY follow, 2016 edition. The first two posts can be found here: Who doctors ACTUALLY follow [...]

15 February, 2016

Who doctors ACTUALLY follow – The Reporters

By |February 15th, 2016|Categories: Featured Blog, MDigitalLife|Tags: , , , , |0 Comments

***UPDATE: This post has been updated to include a graphic showing the top 10 journalists followed by US doctors; it's below.*** Last Friday I introduced the updated version of our "Who [...]

12 February, 2016

Who doctors ACTUALLY follow – February 2016

By |February 12th, 2016|Categories: Featured Blog, MDigitalLife|Tags: , , , |0 Comments

Readers of this blog are already familiar with my disdain for unscientifically generated "top 100" style lists (except when I'm on them, of course). So in the spring of 2014, [...]

14 January, 2016

Scoring online networks – and why ASH and ASCO are better

By |January 14th, 2016|Categories: Featured Blog, MDigitalLife|Tags: , , , |0 Comments

Network Scoring for 2015 Healthcare Conferences Earlier this week, I wrote a post explaining why size and reach are metrics too crude to really evaluate the effectiveness [...]

11 January, 2016

The 9 next generation metrics to measure the effectiveness of an online network

By |January 11th, 2016|Categories: Featured Blog, MDigitalLife|Tags: , , , |0 Comments

Last month, MDigitalLife Lead Analyst Kayla Rodriguez introduced a new network scoring algorithm intended to take conference and conversation metrics beyond the blunt instruments of size and so-called "reach." [The [...]

4 December, 2015

Connecting the Health Ecosystem, or Why I’m thrilled to work with Dana Lewis

By |December 4th, 2015|Categories: Featured Blog, MDigitalLife|Tags: , , |0 Comments

We all know that social media has changed the way the world communicates about health - you needn't look any farther than Anjelina Jolie introducing the world to the BRCA [...]

9 November, 2015

Audience architecture in the digital age: Exponential Medicine 2015

By |November 9th, 2015|Categories: Featured Blog, MDigitalLife|Tags: , , |0 Comments

[UPDATE: The Audience Architecture workshop has been moved to Wednesday, November 11 at 1:45 PST. Please note the change!] Your audience is ready to tell you everything you need to [...]

30 October, 2015

Next Gen Audience Architecture – Decoding the Cancer Center Constituent

By |October 30th, 2015|Categories: Featured Blog, MDigitalLife|Tags: |0 Comments

Your audience is ready to tell you everything you need to know. Are you ready to listen? What Bob's saying there seems pretty simple, but it's actually quite profound. [...]

3 June, 2015

Physicians and the Media at ASCO15

By |June 3rd, 2015|Categories: Featured Blog, MDigitalLife|Tags: , , |2 Comments

One of the trends we've seen accelerating rapidly over the past year is to see physicians increasingly driving and policing the news about health and healthcare. That's happening not only  through [...]

12 March, 2015

Decoding the cancer center constituent – A new research study

By |March 12th, 2015|Categories: Featured Blog, MDigitalLife|0 Comments

Did you know that the online audience of American cancer centers are huge fans of Food Network stars? If not, you're not the only one - but the veil is [...]