MDigitalLife is an end-to-end solution for Understanding, Engaging and Activating the online health ecosystem, allowing users to track & leverage digital trends for the healthcare audiences they care about: the evolution of topics, language, behavior & influence.
Our client list includes the largest and most innovative companies across the spectrum in healthcare, including 70% of the world’s top pharmaceutical firms.
We help optimize and target the effectiveness of clients’ programs in marketing communications, clinical trial recruitment, risk and reputation management and investor relations.
Our 3 Differentiators
MDigitalLife offers a combination of knowledge, process and resources never before seen in healthcare marketing.
Health Ecosystem Mapping
We’re best known for our ecosystem, but that’s just our foundation.
MDigitalLife maps online behavior, showing the digital footprints (social accounts, blogs, websites, etc.) of more than 715,000 stakeholders in the online health ecosystem worldwide (including doctors, patients, advocacy organizations, reporters & media outlets among many others). We are the first to link physicians’ online content to their national physician registry records allowing us to connect prescribing data, referral patterns, medical school information, & geographic location, among other factors, to physician’s online presences to gain insights into the networks, relationships, and social activities of online physicians. Our knowledge of the entire online health ecosystem allows our clients to understand their audience at a level never before possible. Today, this is the data we are tracking:
We started purely as a data / analytics agency, but we’ve grown into a much larger partnership, thanks to our award-winning ACEs model.
Data is the foundation of everything we do. Without true analytics, you will spend more to push out a less effective message.
Want to know…?
Top Passion Areas
Deliverables are the heart of every campaign. We provide recommendations for content, or produce it in-house.
Do you have the right content?
Here is where the measurable magic happens: connect with the right people with the right content at the right time.
Are you relevant?
A clear path is essential to moving forward. Proper planning costs less and gets better results than coasting or reacting to crises.
Have the fundamentals?
Full Mar-Comms Agency Integration
For most healthcare clients working with any of these agencies, MDigitalLife is the first step in a longer partnership.
MDigital Life is part of the W2O Group’s network of complementary marketing, communications, research and development agencies, which gives us unbridled access to 3 full marketing and communications agencies: WCG, Twist, and Brewlife, plus additional tools our clients love, like NextWorks for content capsules.
Our analytics, content and strategy informs our sister agencies’ execution of PR campaigns, event planning, branding, video creation, social media campaigns, content strategy, business design, corporate and strategy, crisis communications, website development, and ad campaigns.
You’ve probably already seen MDigitalLife’s work.
70% of Big Pharma
Clients and/or campaigns in 75+ countries.
We work across the healthcare ecosystem (Pharma, Digital, Device & Dx, Payer, and Provider):
[MDigitalLife] knows more about what doctors are socially doing… than anyone in the free world.
Bryan Vardabedian, MD
Beyond Sharecare’s Pediatrician Influencers
Device & Dx
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